The Outcome
Leads Up. Quality Up. Sales Up.
0
Lead Volume
qualified enquiries per month
0
Avg. Time on Site
up from 48 seconds
0
Bounce Rate Drop
from 78% to 30%
0
Ad ROAS
Google Ads return on spend
Before
AfterCase Study 03 — Luxe Properties
How a premium real estate brand redesign and conversion strategy drove 180% growth in qualified leads within four months.
The Project
Luxe Properties is a luxury real estate developer based in Mumbai with properties in the ₹2–15 crore range. Their existing website looked like every other builder site — generic, slow, and unconvincing to a high-net-worth buyer audience.
The problem: Their sales team was getting calls from the wrong buyers, and qualified prospects were bouncing without submitting enquiries. The site wasn't doing justice to the brand or the properties.
A beautiful product hidden behind an ugly, untrustworthy digital facade — with no CRM integration and zero lead qualification at the point of enquiry.
We created a cinematic, immersive web experience that positioned Luxe Properties as a prestige brand — and built a smart CRM-connected lead funnel to qualify buyers.
The Outcome
BeforeAfterHow We Did It
Conducted 12 interviews with HNI buyers and sales staff to understand what makes a luxury property buyer trust a developer online. Built a new visual language around these insights.
Designed a full-screen, video-first experience. Dark luxury palette with gold accents. Smooth scroll animations and immersive property galleries that made visitors feel inside the property.
Built with Next.js for blazing performance and SEO. Integrated Framer Motion for animations, a 3D floor-plan viewer, and a virtual walkthrough module — all loading in under 2 seconds.
Built a multi-step enquiry form that scored leads on budget, timeline, and property type — routing hot leads directly to senior sales staff via HubSpot, cutting response time from 24h to 4h.
"We went from frustrated that our site wasn't working, to having our sales director say it's our best lead source. MadTech understood luxury — the restraint, the imagery, the feel. And the leads we get now are actually ready to buy."