Case Study 02 — FinEdge Portal
How MadTech Solution's SEO and content strategy transformed FinEdge from an unknown fintech portal to a dominant industry voice in 9 months.
The Project
FinEdge Portal, a personal finance comparison and advisory platform, had a strong product but was practically invisible on search engines. With a Domain Rating of just 12 and no structured content strategy, they were losing leads to competitors every single day.
The goal was clear: make FinEdge the most trusted and most discoverable fintech resource in their niche — and do it with sustainable, white-hat SEO that compounds over time.
FinEdge was buried on page 4+ for their most valuable keywords. Technical debt and thin content were actively harming their rankings.
We built a three-pillar SEO strategy: fix the technical foundation, build topical authority through expert-led content, and earn high-quality backlinks from finance publications.
The Outcome
How We Did It
Fixed 487 crawl errors, implemented proper canonical tags, restructured site architecture into topic clusters, and improved Core Web Vitals scores from "Poor" to "Good" across all pages.
Mapped 120 target keywords across 8 content clusters — from "best savings accounts India" to "how to invest in mutual funds". Prioritised low-competition, high-intent terms for quick wins.
Published 48 long-form guides averaging 2,400 words, written by certified financial experts and optimised with Surfer SEO. Every article built with E-E-A-T principles front of mind.
Pitched original financial data studies to 60+ publications. Earned 340+ backlinks from Economic Times, Moneycontrol, and 12 DA70+ finance blogs — pushing Domain Rating from 12 to 54.
"We'd tried SEO agencies before and got nowhere. MadTech was different — they understood finance, they understood search, and they delivered results that our investors noticed. Our organic channel went from an afterthought to our biggest acquisition channel."