Case Study 05 — DataPulse Dashboard
How MadTech designed and built DataPulse — a SaaS analytics dashboard that turned a complex data product into an intuitive tool loved by 5,000 active users.
The Project
DataPulse started as a powerful backend analytics engine — but it had no face. The founders had built something genuinely impressive, but their early users were churning because the interface was too complex, too slow, and too overwhelming to use daily.
MadTech's mission: design and build a world-class dashboard UI from scratch, scale it to handle millions of data points in real time, and ship it in 8 months from first wireframe to live product.
A product with real power hidden behind an unusable interface — leading to frustration, high churn, and a support team drowning in "how do I..." tickets.
We rebuilt the entire product from the UI down — a new design system, a re-architected React frontend with virtualised rendering, and an API optimisation that cut load times by 91%.
The Outcome
Technical Architecture
How We Built It
Ran 20 user interviews and 6 moderated usability sessions. Mapped every user journey, identified the 5 core "jobs to be done", and restructured the IA around how analysts actually think — not how the data is stored.
Built a 120-component design system in Figma covering every state, interaction, and breakpoint. Full interactive prototype tested with 40 users before a single line of production code was written.
Rebuilt the entire frontend in React with TypeScript. Implemented virtualised list rendering and WebGL-accelerated chart rendering to handle 100,000+ data points without performance degradation.
Profiled and rewrote the 12 most expensive database queries, implemented Redis caching for frequently-accessed views, and deployed on auto-scaling AWS ECS — reducing load times from 12s to under 1s.
Designed a guided 8-step onboarding flow with contextual tooltips and sample data. New users reached their first "aha moment" in under 4 minutes — driving a 32% increase in day-7 retention.
"MadTech didn't just build us a UI — they fundamentally understood our product and our users better than we did after six months of building. The result is something we're genuinely proud to demo. Churn dropped, NPS jumped, and we just closed our Series A citing product quality."
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